Who is OUR Customer?

Our customers are the most important people we ever contact-either in person, by mail or by phone.

• Our customer is not dependent on us; we are dependent on them.
• Our customer is not an interruption in our work; they are the purpose of it.
• We are not doing our customer a favor by serving them; they are doing us a favor by giving us an opportunity to do so.
• Our customer is not an outsider in our business; they are the center of it.
• Our customer is not a cold statistic; they are a flesh and blood human being with feelings and emotions like our own.
• Our customer is a not someone to argue with or out-smart; an argument has never been won with a customer.
• Our customer is a person who brings us their needs and desires. It is our job to handle them profitably-to their benefit and ours.